MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersMajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut
Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
A screen shot of The Clear Cut’s website. On Thursday, news broke that Signet Jewelers is slated to acquire The Clear Cut and integrate it into Blue Nile. Terms of the deal, which is expected to close shortly, were not disclosed. (Photo courtesy of The Clear Cut)
New York—Jewelry giant Signet Jewelers Ltd. has signed an agreement to purchase The Clear Cut, the online-only jeweler that is a staunch advocate for natural diamonds, and integrate it into Blue Nile, which Signet acquired in 2022.
The deal, which was first reported by WWD on Thursday morning, is expected to close in a matter of days.
The purchase price is not being disclosed but Signet Chief Financial Officer Joan Hilson described the acquisition of The Clear Cut as a “tuck-in investment focused on enhancing Signet’s capabilities in high-value natural diamond sales.”
It will be funded with cash on hand and is not expected to impact Signet’s capital allocation priorities, she said.
Signet is the largest specialty jeweler in North America, both in terms of sales and number of stores.
The company ranked No. 1 on National Jeweler’s $100 Million Supersellers list, with its 2025 sales topping $6 billion.
Olivia Landau, The Clear Cut’s founder and CEO, shared the news on the company’s Instagram account, writing, “Ten years ago, I started an educational blog and Instagram account called The Clear Cut, born out of my passion for natural diamonds. It grew into something far bigger than Kyle [Simon, her husband and The Clear Cut’s co-founder and chief operating officer] and I ever could have imagined.
“Today, we are incredibly proud to officially share that The Clear Cut is expected to join Blue Nile and Signet.”
Related stories will be right here …
The deal, which was first reported by WWD on Thursday morning, is expected to close in a matter of days.
The purchase price is not being disclosed but Signet Chief Financial Officer Joan Hilson described the acquisition of The Clear Cut as a “tuck-in investment focused on enhancing Signet’s capabilities in high-value natural diamond sales.”
It will be funded with cash on hand and is not expected to impact Signet’s capital allocation priorities, she said.
Signet is the largest specialty jeweler in North America, both in terms of sales and number of stores.
The company ranked No. 1 on National Jeweler’s $100 Million Supersellers list, with its 2025 sales topping $6 billion.
Olivia Landau, The Clear Cut’s founder and CEO, shared the news on the company’s Instagram account, writing, “Ten years ago, I started an educational blog and Instagram account called The Clear Cut, born out of my passion for natural diamonds. It grew into something far bigger than Kyle [Simon, her husband and The Clear Cut’s co-founder and chief operating officer] and I ever could have imagined.
“Today, we are incredibly proud to officially share that The Clear Cut is expected to join Blue Nile and Signet.”
She stated in the Instagram caption that once the deal closes, she will continue to lead The Clear Cut as president while “also helping drive digital innovation across Signet’s portfolio to shape the future of the modern bridal experience.”
“I’ve always believed we are not just building a company,” Landau said. “We are custodians of an industry.”
Hilson said following closing, The Clear Cut will have access to Signet’s diamond inventory while the acquisition will give Signet access to The Clear Cut’s technology, including Gem by The Clear Cut and its proprietary AI platform, Eunice.
She said immediately following closing, The Clear Cut will continue to serve customers as it does today.
Post-close, Signet said that The Clear Cut name will be maintained as it is integrated into Blue Nile, while The Clear Cut as a standalone site eventually will cease to exist.
News of the acquisition follows Signet’s announcement in March that it is looking to reposition Blue Nile as a more upscale brand that focuses on natural diamonds, part of a wider repositioning of all the company’s banners that included shutting down James Allen.
On Thursday, Hilson said: “Our data continues to show that natural diamonds remain a powerful emotional purchase and represent a compelling growth opportunity within Grow Brand Love [the company’s turnaround plan]. This move strengthens our ability to differentiate our brands, deepen consumer trust, and compete more effectively in the natural diamond category.
“Olivia, Kyle and The Clear Cut team will bring a white‑glove customer approach that blends a leading virtual concierge, certified gemologist expertise, and The Clear Cut’s proprietary AI technology. These capabilities will strengthen Blue Nile’s elevated luxury positioning, tailored to customers at the premium end of the assortment. It’s all about the customer.”
Editors' Picks
Sponsored by
More on Majors
The Latest
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
Weekly QuizAug 27, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ NecklacesThe campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in ShanghaiIt will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
